Online Marketing Strategy For Real Fans
Your Marketing Strategy for Online Success
Focus on Target Groups 🎯 Every successful online marketing strategy begins with analyzing the target groups in order to optimally align content, channels and approach to them.
Measurability as an Advantage 📊 KPIs and analysis tools allow the success of each measure to be precisely evaluated and continuously optimized across all funnels.
Choosing the Right Channels 🌐 Whether search engines, social media or alternative online marketing: each channel fulfills its own function in the digital marketing mix.
Stay Flexible! 🔄 As trends and user behaviour change quickly, a good online marketing strategy must be highly adaptable and future-oriented first and foremost.
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SMM
How effective is social media for your marketing? Are you paying attention to the transformation?
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Alternatives
Are you testing the effectiveness of alternatives your competitors are not yet using?
01. target groups: Targeting in online marketing
Target Groups are Everything. 🎯 Without effective target group orientation, marketing measures are a pure game of chance: and without effective data analysis, marketing is blind.
Customer Segmentation 💬 Target groups are analyzed based on age, interests, behavior or location, for example, in order to develop tailored marketing strategies.
Data-based Personalization 📊 Modern AI and analysis tools make it possible to provide and communicate personalized content in order to increase conversion rates.
Data Protection ⚠️ The use of personal data requires transparent communication and strict compliance with data protection by mutual agreement. Nobody wants to be monitored.
02. KPIs: Making marketing success measurable
KPIs are Crucial. 🌟 Key performance indicators (KPIs) help organizations to precisely analyse and optimize the business success of online marketing campaigns.
Key Performance Indicators 💫 The central KPIs include conversion rate, click-through rate (CTR), cost per click (CPC), return on investment (ROI) and customer acquisition cost (CAC).
Data-based Optimization 📈 Through continuous tracking and analysis, companies can adapt their strategies, optimize budgets and improve their targeting.
Interpretation ⚠️ Not all KPIs are equally relevant: a targeted selection, correct interpretation and continuous adjustment are crucial for longtime business success.
MEDIA CHANGES. PEOPLE CHANGE. YOU CHANGE. WE ADVISE. SINCE 1998.
03. Marketing Funnels: The Path to Conversion
Structured Customer Process 🛫 The marketing funnels describe the customer journey of a potential customer from the first interaction to the final purchase decision.
The Funnel ✈️ From awareness to consideration and conversion to loyalty: ultimately, everything revolves around customer lifetime value (CLV/LTV) right from the start.
Data-based Optimization 🛬 A/B tests, retargeting and consistent personalization make the initial and continuously optimized funnels more effective and efficient.
Potential for Improvement ⚠️ A clear marketing strategy, relevant content and user-friendliness are crucial for high conversion rates in the marketing funnels.
04. SEM: For Much More Visibility on the Net
Search Engine Marketing 🔎 SEM is SEO (search engine optimization) and SEA (search engine advertising) to make your websites way more visible in Google & Co.
SEO vs. SEA 📈 SEO optimizes content and technology to improve organic search rankings. SEA uses paid ads to increase targeted traffic and conversions for your business.
Search Engines Under Pressure 🗜️ With AI, voice search and personalized search results, SEM is constantly evolving, but remains a central component of online marketing.
Challenges ⚠️ SEM requires optimization, budget planning and analysis in order to remain competitive. If you don’t have your costs in view and under control, you lose immediately.
MEDIA CHANGES. PEOPLE CHANGE. YOU CHANGE. WE ADVISE. SINCE 1998.
05. SMM: Central Strategy in Online Marketing
Making Brands Visible. 🎯 Social media marketing (SMM) is a key strategy for making companies, services, and products digitally visible and interacting with key target groups.
Customer Interaction 💬 SMM is used to increase reach, build customer loyalty and raise brand awareness: through targeted content, interactive formats and paid advertising.
Measuring Success 📊 Analysis tools make it possible to measure the success of social media campaigns using key figures such as reach, click rate and conversions.
Challenges ⚠️ Changing algorithms, fierce competition and the growing desire for authentic content require an extremely flexible strategy for an effective social media marketing.
06. Alternatives: Online Marketing on New Paths
Follow the Target Groups 🥾 Alternative online marketing (AOM) comprises strategies that go beyond traditional advertising media and seek new ways of addressing target groups.
Listening to Customers 👂 AOM aims to use authentic, creative, and interactive forms of marketing to build deeper connections with all of your important target groups.
Surprising Customers 🗺️ Methods such as content marketing, influencer cooperations, guerrilla marketing and community building create organic reach and engagement.
Challenges ⚠️ Successful AOM requires a great deal of creativity, patience and a deep understanding of the target groups as well as the digital platforms and their content formats.